Stan Lee's Verticus Mac OS

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Marvel Games is the publishing brand for video games based on Marvel properties, and is the video games division of Marvel Entertainment.Before the incorporation of Marvel Games, video games based on Marvel properties released between 1982 and 1985 were handled by Marvel Comics Group, with Marvel video games from 1986 to 1998 being handled by Marvel Entertainment Group, whilst video. Originally released November 15, 2012 for iOS only, Stan Lee's Verticus is now being updated by some of the original game developers and relaunched multi-platform starting here with Steam PC Mac Linux soon to follow on Android, iOS (again), Apple TV, and more!

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Controlled Chaos and Moonshark partnered to take our Lead Programmer's weekend project and turn it into a year long multi platform free-to-play release. The game is narrated by Stan Lee himself.

The game is available for download on the app store.


Verticus started as an internal game prototype at Controlled Chaos Media, where I was Lead Designer and the first hire. Our lead programmer created the prototype in a few days, creating the seed of a new IP opportunity.

Our Studio Director Hunter Woodlee took the idea, originally dubbed 'Freefaller', and pitched it to Moonshark as a super-hero game. Moonshark, a company attached to CAA, had direct lines to Stan Lee.

As Lead Designer, my challange was to take Freefaller and design a top tier mobile title.

  • I helped build the pitch and present the prototype to our partners to ensure that the Talent would attach to the project
  • Lead development of our Monetization Strategy
  • I guided development during production and post-launch.
  • I created wireframes and flows for the entire game UI, as well as player states and AI behaviors
  • Designed moment to moment gameplay, working with programmers and artists to realize our vision
  • I created UI screens in Unity (NGUI), and developed an analytics strategy implemented using Flurry
Stan lee
  • Free-flowing moment-to-moment gameplay that captured a real sense of speed
  • An in-depth player ability system with multiple upgrade tiers
  • A compelling skill-based boss battle
  • Implementation of a great 'pinch' - the moment in a free-to-play game when engaged players decide to purchase
  • Streamlined flow between the time a player inevitably 'died' and when they could start playing again
  • High quality visual goals, such as interactive 3d diorama style menus
  • A comprehensive event system to utilize analytics in a way our company had not yet achieved
  • An interactive guide for the player with a friendly and familiar voice

Market and User Research

At the time, there were few 3rd or first person Endless Runner games, so inspiration was drawn from previous similar 2d side-scrolling titles.

Contrasting other 'lane-based' similar 3d action titles, we found that players really loved the ability to move gracefully across the screen in a very 1:1 fashion.

Through excellent gameplay programming from Jon Day, and character art and animation from Mike Penrod, we were able to craft a dynamic and delightful superhero flight model.

Defining Features

After carving out our problems to solve, I sketched and created wireframes in photoshop.

I created detailed Technical Design Documentation for the UI and game elements such as Artificial Intelligence, player abilities, weapons, and environments.

As a result of gameplay testing and iteration, new features sometimes start to 'appear'. I managed expectations with the publisher and team, yet kept my ears open for promising alternate directions.

Product Management

I engaged in daily briefs with our publishing partners, informing them of design changes and incorporating their feedback.

When we noticed our users revisiting certain screens in between gameplay sessions, we devised a plan to change the flow of the app slightly.

In order to facilitate faster replayability and less time between sessions, we gathered the most commonly visited functions and presented them to the player in a 'Ready Screen' before each game playthrough.


Stan Lee's Verticus Mac Os Download

Part of our initial design was to give the player choices when starting a new run in the form of Suit Abilities. However this was not within our scope so they were put on hold. Late in development, I pitched the concept of Suit Abilities to the publishing team again, and we secured funding to extend development to add in the Suit Abilities and several other polish items.

Stan Lee's Verticus Mac Os 7

Extending a budget is always both a blessing and a curse. It gave us the resources to deliver on the vision of the game, but requires careful management to ensure the new features dovetail in development with all of the existing work that was left to be done.

Stan Lee's Verticus Mac Os Catalina

By this point, the team was able to move very quickly. Fully mocking up some screens was done to keep everyone on the same page, as features piled in.

Many features went directly into Unity at this point rather than through a number of flows and planning docs. Our pipeline was hammered into shape, and we were firing on all cylinders.

However, a number of key elements were not given priority, and we overestimated our ability to deliver polished gameplay in our first release.


Stan Lee's Verticus Mac Os X

Final Takeaways:

  • Set yourself up for success by actively maintaining multiple new game prototypes you can turn to when an opportunity presents itself.
  • When dealing with signed talent, design for multiple versions of the product, in case there is a twist in the deal-making proces that you don't have control over.
  • When entering an established market, too many innovations can confuse the product for the average user. Familiarity is a good thing.
  • Don't wait for permission to test anything with a potential user. Pair fearless testing with quick iteration to mold the project as you go.